Marketing and Social Media Lawyers for Australian Business
Every ad, post, giveaway and influencer deal your business runs is regulated, mostly by the Australian Consumer Law, and the line between clever marketing and misleading conduct is easier to cross than most business owners think. We review campaigns and draft marketing legals at fixed fees, so you can promote confidently.
What can our marketing lawyers help with?
- Advertising and campaign reviews. We check your ad copy, claims, pricing displays and comparison statements against the Australian Consumer Law before they go live: a sign-off from us beats a complaint to the regulator.
- Influencer and content creator agreements. Clear deliverables, disclosure obligations, content ownership and exclusivity. Our guide to influencer agreements for small business covers the basics.
- Giveaways and competitions. Trade promotions are regulated, and permit requirements vary by state and by how winners are chosen. We make sure your competition is set up correctly: see our article on running giveaways and trade promotions.
- Loyalty and rewards programs. Points, tiers and member benefits all carry terms that need drafting: our legal guide to loyalty schemes explains why.
- Social media guidance. Reviews, testimonials, user content and comment moderation: what you can publish, what you must not fake, and what you’re responsible for. Start with our legal tips for social media marketing.
Ongoing advertising sign-off
If you market continuously, one-off reviews get clunky. We offer an ongoing arrangement where your campaigns, ads and posts come to us for a fast legal once-over before publication, at a fixed fee you can budget for. Ask about it in your free consultation.
Why does marketing law matter for small business?
Because the Australian Consumer Law doesn’t have a small-business exception. Misleading or deceptive conduct rules apply to a sole trader’s Instagram caption the same way they apply to a national TV campaign, and fake or edited reviews, hidden pricing and unsubstantiated claims are enforcement priorities for the ACCC. The good news: most problems are cheap to fix before publication and expensive after.
How does it work?
- Show us the campaign: the ad, the competition, the influencer brief, or the claim you want to make.
- Get a fixed fee quote upfront.
- We review or draft and explain any changes in plain English.
- You publish with confidence, usually within 5 working days of engaging us.
Frequently asked questions
Do influencers really need a written agreement?
If money or free product changes hands, yes. Without one, you don’t control what gets posted, when, whether the ad is disclosed as required, or who owns the content afterwards. Those four arguments are precisely what the agreement prevents.
Do I need a permit to run a giveaway?
It depends on the state and on whether winners are chosen by chance or by skill. Requirements differ around Australia, which is why we check your specific competition before you launch it.
Can I publish customer reviews and testimonials?
Genuine ones, yes, and they’re valuable. What you can’t do is fake them, edit them to change their meaning, or cherry-pick in a way that misleads. If reviews are part of your marketing, it’s worth getting the ground rules clear once and applying them everywhere.
What does a campaign review cost?
A fixed fee, quoted upfront, scaled to what you’re asking us to review. The first consultation is free.
Market confidently
Send us the campaign or the idea, and we’ll tell you what needs attention with a fixed fee quote. Book a free consultation.
