Trade Marks and Branding
The Legal Shop is your trusted partner for all your legal needs related to trade marks and branding in Australia. Our experienced lawyers are here to provide you with comprehensive legal services designed to protect and strengthen your brand.
At The Legal Shop, we understand the importance of trade marks and branding for businesses of all sizes. We provide a range of legal services, including:
- Branding advice: It can be challenging to select a name that is both viable commercially and legally, but it is essential to select a non-infringing, registrable brand name to save yourself from significant costs down the line. A registered trade mark also adds value to your business, should you want to sell your business in the future. Our guide to picking a name and trade mark for your brand is a good place to start.
- Trade mark registration: We can help you register your trade mark in Australia to protect your brand and prevent others from using your intellectual property without your permission. See our trade mark lawyers page for how the process works.
- Trade mark infringement: If you believe that someone has infringed your trade mark rights, our experienced team can help you take action to protect your brand. Our article on what to do if someone copies your brand explains your options.
Your brand is one of your most valuable assets. That’s why we provide comprehensive legal services designed to protect and strengthen your brand, so you can focus on growing your business.
Our lawyers have years of experience working with businesses of all sizes, from startups to established companies, including international fashion and retail brands. We understand the challenges businesses face when it comes to trade marks and branding, and we’re here to help you navigate the process.
Frequently asked questions
Does registering my business name protect my brand?
No. An ASIC business name registration lets you trade under a name; it doesn’t give you ownership of it. A registered trade mark is what gives you enforceable rights in your brand.
Should I search before I file?
Yes. Having an availability search conducted before filing tells you whether your mark conflicts with an existing one, before you’ve spent money on an application or, worse, built a brand you have to abandon.
What can I register as a trade mark?
Names, logos and slogans are the common ones, and in some cases shapes, sounds and colours. What matters is that the mark can distinguish your goods or services and doesn’t conflict with existing marks: that’s what our advice stage assesses.
What does it cost?
A fixed fee, quoted upfront, plus government fees which we identify for you before you commit. The first consultation is free.
Protect your brand
If you need legal services related to trade marks and branding, don’t wait until it’s too late. Book a free consultation today.
